ASA User Conference 2021

ASA Customers

[Register for the ASA User Conference - Converge 2021]

ASA is inviting all customers to join us at our in-person User Conference, Converge, on September 19-22 in Orlando, Florida.

Hosted by our parent company, FOG Software, the Converge User Conference will feature ASA and 10 of our sister companies. Learn more about our content track with the agenda.

Converge 2021 LP Image

Register for the ASA User Conference

To register, please email this completed PDF form to or complete the form at the top and we will start the process for you.

Keep in mind that this event happens once every 2 years! After this year, the next Converge will be held in 2023.

Why Attend?

Why ASA customers should attend the User Conference                   

  • Learning  - Immerse yourself in finding ways to optimize your ASA investment, get hands-on training for you and your key users
  • Product Roadmap - Participate in product roadmap discussions, and help plot the course to optimize our software to best meet your business needs
  • Networking - Network with colleagues, peers, product leads, partners, and other users to learn and share best practices
  • Great Value- Experience a variety of great sessions, participate in great conversations, and enjoy great food, all in a great location!

Keynote Speaker           Keynote Spekaer

We're thrilled to announce our fantastic keynote speaker for the ASA User Conference 2021!

Greg is more than a comedian. He is a motivational comedian with lots to say about companies (including this insightful  bit on work emails). He's an author, a nationally syndicated humor columnist, TV travel host, award-winning greeting card writer, and creator of funnydadinc, voted one of the top Dad humor sites of 2020.  He has shared the concert stage with the likes of Celine Dion and Keith Urban.

Greg is putting together a special keynote just for the ASA User Conference that is sure to entertain on Monday, Sept. 20th, and prepare us for a great couple of days ahead. You won't want to miss it!


The ASA User conference 2021 Registration Fee of $795 per person includes 2.5 days of conference sessions, keynote, networking, Sunday evening welcome reception, three breakfasts, two buffet lunches, and our Monday evening offsite event (to be announced shortly).

The hotel group rate is available through August 20th. Want to extend your stay on the front- or back-end? A limited number of hotel rooms are available at our group rate, but these may go quickly. Book your room now!

Quick Links to Learn More

Converge Agenda  (Hint: Filter by TME, GTX and TireMaster) | Event Sponsors | Hotel/Venue Information | FAQ