---
title: ASA User Conference - Converge 2021
description: Registration is now open for our in-person user conference, Converge, to be held Sept 19-22 in Orlando, FL. Learn more
---

![ASA User Conference 2021](https://lp.asaauto.com/hs-fs/hubfs/All-in-one%20auto%20repair%20software%20(1).png?width=1500&name=All-in-one%20auto%20repair%20software%20(1).png "ASA User Conference 2021")

# ASA Customers

\[Register for the ASA User Conference - Converge 2021\]

**ASA is inviting all customers to join us at our in-person User Conference, Converge, on September 19-22 in Orlando, Florida.**

**Hosted by our parent company, FOG Software, the [Converge User Conference](https://converge-event.com/) will feature ASA and 10 of our sister companies. Learn more about our content track with the [agenda](https://converge-event.com/agenda/).**

**![Converge 2021 LP Image](https://lp.asaauto.com/hs-fs/hubfs/Converge%202021%20LP%20Image.png?width=486&name=Converge%202021%20LP%20Image.png)**

### Register for the ASA User Conference

### To register, please email this **[completed PDF form](https://lp.asaauto.com/hubfs/Converge%2021%20Registration%20Form%20(Updated).pdf?hsLang=en)** to [converge-event@fogsoftwaregroup.com](mailto:converge-event@fogsoftwaregroup.com) or complete the form at the top and we will start the process for you.

#### Keep in mind that this event happens once every 2 years! After this year, the next Converge will be held in 2023.

**Why Attend?**

**Why ASA customers should attend the User Conference**

- **Learning  - **Immerse yourself in finding ways to optimize your ASA investment, get hands-on training for you and your key users
- **Product Roadmap -** Participate in product roadmap discussions, and help plot the course to optimize our software to best meet your business needs
- **Networking -** Network with colleagues, peers, product leads, partners, and other users to learn and share best practices
- **Great Value-** Experience a variety of great sessions, participate in great conversations, and enjoy great food, all in a great location!

**Keynote Speaker           ![Keynote Spekaer](https://lp.asaauto.com/hs-fs/hubfs/Keynote%20Spekaer.png?width=317&name=Keynote%20Spekaer.png)**

**We're thrilled to announce our fantastic keynote speaker for the ASA User Conference 2021!**

Greg is more than a comedian. He is a *motivational* comedian with lots to say about companies (including [this insightful  bit on work emails](https://discover.proshipinc.com/acton/ct/20210/p-027b/Bct/-/-/ct8_0/1/lu?sid=TV2%3AjqiiITJKi)). He's an author, a nationally syndicated humor columnist, [TV travel host](https://discover.proshipinc.com/acton/ct/20210/p-027b/Bct/-/-/ct9_0/1/lu?sid=TV2%3AjqiiITJKi), award-winning greeting card writer, and creator of [funnydadinc](https://discover.proshipinc.com/acton/ct/20210/p-027b/Bct/-/-/ct10_0/1/lu?sid=TV2%3AjqiiITJKi), voted one of the top Dad humor sites of 2020.  He has shared the concert stage with the likes of Celine Dion and Keith Urban.

**Greg is putting together a special keynote just for the ASA User Conference that is sure to entertain on Monday, Sept. 20th, and prepare us for a great couple of days ahead. You won't want to miss it!**

**Cost**

The ASA User conference 2021 Registration Fee of **$795 per person** includes 2.5 days of conference sessions, keynote, networking, Sunday evening welcome reception, three breakfasts, two buffet lunches, and our Monday evening offsite event (to be announced shortly).

**The hotel group rate is available through August 20th.** Want to extend your stay on the front- or back-end? A limited number of hotel rooms are available at our group rate, but these may go quickly. [Book your room now!](https://discover.proshipinc.com/acton/ct/20210/p-027b/Bct/-/-/ct11_0/1/lu?sid=TV2%3AjqiiITJKi)

**Quick Links to Learn More**

**[Converge Agenda](https://discover.proshipinc.com/acton/ct/20210/p-027b/Bct/-/-/ct6_1/1/lu?sid=TV2%3AjqiiITJKi)  **(Hint: Filter by TME, GTX and TireMaster) | [**Event Sponsors |**](https://discover.proshipinc.com/acton/ct/20210/p-027b/Bct/-/-/ct12_0/1/lu?sid=TV2%3AjqiiITJKi)**[Hotel/Venue Information |](https://discover.proshipinc.com/acton/ct/20210/p-027b/Bct/-/-/ct13_0/1/lu?sid=TV2%3AjqiiITJKi)**[**FAQ**](https://discover.proshipinc.com/acton/ct/20210/p-027b/Bct/-/-/ct14_0/1/lu?sid=TV2%3AjqiiITJKi)